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凯发k8国际娱乐官网入口2024-09-24 17:07:00 来源于:凯发·k8国际(中国)首页登录
横向整合战略主要通过提高企业规模及范围经济增强企业相对于其他市场力量的竞争优势◇□▼▽。
纵向整合战略主要通过降低产业链上下游各环节之间交易费用◇=■■▷▪,加强企业在行业中的市场地位与竞争优势■☆◇□★•。
对于小企业来说▲☆,为了应对强大竞争对手所采取的全面出击战略▲★,采取这样的战略就有可能在某些局部领域建立起可与其相抗衡的竞争优势◇•…•;对于大企业来说凯发k8国际娱乐官网入口▲☆▲▷,采取这样的战略●-,有助于强化职能或区域组织的专业化程度◁•◆=◁▼,提升企业的竞争优势•-。当然◇◇■▼•,单一经营与密集成长战略也存在着局限性□☆□•,这就是将所有的资源与能力集中于单一领域○▼=◆,使得企业经营显得有点缺乏灵活性▼•▼,在适应市场变化方面弹性不足-▽□-◁△,从而会增加企业经营的风险性-☆☆•。
各种业务战略具体内容如下○-▽★…:确保整合的顺利进行△△▷。整合战略的目标是通过整合优势来取得竞争优势▽◇△○,提高市场地位和盈利能力△-▽▷▼。通过整合可以实现互补和优势互补的情况◇▷。
在当今竞争激烈的市场环境中◇◇★,企业需要不断地调整和优化自己的业务战略□■,以适应市场的变化★▽●。业务战略是企业战略的具体化▽▪▪☆◇●,解决=◆-★★“做什么新业务•□▽”▪■▼…○、◆-△◇◇“退出什么老业务◁■◁”▼=◁、•△▲★“调整现有业务组合●◇…☆•▽”等基本问题▪◇◆。
整合战略是指企业通过并购△☆、兼并或合作等方式□▲◆☆○,将两个或多个相关的业务整合到一起▪•◇•◇,以实现规模效益和资源整合优势★☆。包括纵向整合战略和横向整合战略-★◆□▼。
集约化战略是指企业在现有业务领域内加大投入-▽■■,提高效率和生产力■▼…▷,以实现更高的市场份额和竞争力★★●◆。集约化战略的关键是通过提高生产效率和降低成本来获得竞争优势△=■◇。这可能包括改进生产工艺•-□•、优化供应链•=、降低人力成本等等▲★◁。集约化战略适用于企业在已有市场中具有一定竞争基础▲•▲▽◆▲,希望进一步扩大规模和市场份额的情况•★●。
从是否进入的角度可以分为进入新业务战略★○、退出老业务战略和调整业务战略◇▪。业务战略从是否多元的角度可以分为集约化战略▼★、整合战略和多元战略▼○△;在整合战略中■▼,企业需要注意整合过程中的文化冲突和管理问题■=○▲,整合战略适用于企业在相邻领域有一定竞争基础…●★●•。